Who we are
Started from humble beginnings in the California South Bay Area. FU2etc believes in freedom of expression, and the freedom to speak the truth. There’s nothing FU2etc desires more than for us all to get along. Sometimes though…we can get Fed Up. Join us, say it loud and clear up any confusion. All positive vibes only, the worker, the creator, one and all, for us, for them, FU2etc wishes you warmth. Let us know what you think! We’re just getting started. Check our Instagram @fu2etc send us a message, we believe in high quality customer service.
More Than a Label. A Lifestyle.
We believe in the power of the word and the weight of the truth. FU2etc was born from a desire to create a space where you can be yourself, speak your mind, and look good doing it. We aren't just selling apparel; we’re fueling a movement of unapologetic expression.
From the 408 to the World.
We started in the California South Bay with nothing but a vision and a few sketches. The grit of the West Coast and the hustle of the Bay Area are stitched into every seam. We haven’t forgotten where we came from—those humble beginnings keep us grounded and focused on what matters: the community.
Truth:
Speak it loudly.Warmth:
Share it freely.Expression:
Never stifle it.Service:
Treat every customer like family.
Welcome to the Collective.
FU2etc belongs to the skater in the park, the artist in the studio, and the worker on the clock. We are a brand for the misfits and the dreamers. No matter who you are or where you’re from, there’s a seat at our table.
Our Mission
Radical Truth. Unwavering Positivity
At FU2etc, our mission is to reclaim the narrative. We believe that freedom of expression is more than just a right—it’s a responsibility to speak the truth with warmth.
We started in the South Bay with a simple idea: that you can be edgy and kind at the same time. When the world hands you negativity, your response is already locked and loaded. We provide the gear; you provide the vibe.